Also for our Mondays in March we have been taking a look at this special “interview” article which appears in this month’s Tabletalk. Allan Fisher has led a fascinating life in the publishing industry (including Baker Books in Grand Rapids, MI), and I have found his thoughts on books and publishing to be very insightful and instructive.
I have quoted a few Q&As from this interview in the last two weeks, and today I bring this feature to a close by referencing a few more Q&As, this time dealing with the digital explosion of book publishing. To read the entire interview, visit the link above.
TT: How have the Internet and companies such as Amazon.com changed the publishing world?
AF: Amazon has captured an unprecedented share of the retail book market, making it the largest customer for nearly all publishers—including Christian companies. Amazon has accomplished this by making the purchase of books so convenient, whether print books or e-books. For one sales channel to become so dominant, however, leaves publishers more than a little vulnerable. The Internet represents publishers’ best hope of generating interest in their new and forthcoming publications. It also enables Christian chain and independent stores to reach out to their customers less expensively than before.
TT: What are some benefits and drawbacks regarding the shift to electronic books that we are seeing in our day?
AF: Electronic books (e-books) are perfect for people on lengthy business trips or vacations who want to take along a wide range of reading without weighing down their luggage. For “disposable books” such as mass-market paperbacks and popular fiction, e-books also work well. As a replacement for some kinds of reference works, they’ve proven themselves. When it comes to longform nonfiction, however, e-book technology cannot, on balance, match the technology of printed books. When poring over a book with multiple elements (notes, figures, diagrams, charts, appendices, bibliographies, professionally prepared indexes, and so forth), I’d choose a printed book every time.
TT: Do you believe e-books will ever replace traditional books?
AF: No. The technology of the printed book is just too good to be replaced completely by e-book technology. For large reference works that benefit from periodic updates and for disposable books, the e-book format may replace print. But for serious nonfiction, the technology of the printed book is superior, making it much easier to find one’s way around in the work, notate passages, and so forth. In addition, tablets are now replacing dedicated e-readers. While tablets function as well as the latter for reading e-books, they also place at the user’s fingertips several attractive options: the Internet, e-mail, e-games, Skyping, and more. While an e-reader can be compared to a bookstore and book reading room, an iPad can be compared to a variety store with a video-games area, a TVdepartment, a stationery department, a branch post office, a telecommunications center, and, in the back, a book department. In such a variety store, how much attention will books receive?